Earlier this year Tiger Woods and Nike announced an amicable end to their historic partnership. This left fans guessing which apparel brand would get a shot at the champ next. While some would argue the 27 year legacy of Nike & Tiger is a tough one to follow, TaylorMade seems ready for the challenge.

Announced today, Tiger Woods and TaylorMade have united in order to launch a new brand – “Sun Day Red”. The new TaylorMade entity will be a “Active premium lifestyle brand”.